Microsoft Global Technical Service Center

The Global Technical Support Center (GTSC) was opened in Shanghai by Microsoft in January of 1998. The GTSC is the first Shanghai enterprise technical support center opened by a Fortune 500 company. More importantly, GTSC is an integral part of Microsoft's globalization strategy and investment in technical support services.

The Greater China Regional Global Technical Support Center (GCR GTSC) is one of five GTSCs in the world, with offices in Shanghai, Beijing, Guangzhou, Taiwan, and Hong Kong (to name a few). GCR GTSC is headquartered in Shanghai's Metro tower, with over 500 employees. These employees provide comprehensive technical support services to customers in America, Europe, and Asia-Pacific. These Microsoft product experts present high quality technical support services in cooperation with other global technical support centers.

Questions:
Has Microsoft experienced any difficulties in dealing with language barriers and the emphasis of verbal communications in technical service centers?
What quality control systems does Microsoft implement to insure consistency in the technical support services given to customers across the globe?
Does Microsoft have any desires to expand the GTSC offices in China?

All contents of this post are drawn from the Microsoft Services: China website.